Lead Experience Designer

Jan 2020 - Till Date

ETO Motors – Hyderabad

• Working as a Lead UX managing a team of designers
• Participated in User Studies, task analysis, and develop user profiles; identify key tasks for user research, competitive analysis, user testing, and develop usability plans
• Working closely with product management and engineering, providing my design perspectives to help ensure a unified and cohesive experience across the organisation ecosystem and to solve user and business goals using the principles of Human-centered design, Design Thinking method.
• Develop UI layouts including controls, labels and graphical elements for software on both mobile and desktop platforms with an eye towards experience unification.

Senior UX Designer

Mar 2014 - Dec 2019

PeopleTechGroup (Microsoft) - Hyderabad

Worked at CSE Design India Microsoft in IC role with multiple Business, project Engineering teams to identify UX requirement to ensure that simple and intuitive user experiences are designed and adhered to implement standards of usability and accessibility; Conduct User research, Heuristic analysis, created personas based on the research, Brainstorm on the ideas, do white boarding, write scenarios, User Flows, Sketch the wireframes, Interactive prototypes, Vision prototypes, Usability Testing, Visual design and Design specifications.

• Established good relationship with the leadership team and worked in customer delight by being the SPOC for design deliverables
• Participated in User Studies, task analysis, and develop user profiles; identify key tasks for user research, competitive analysis, user testing, and develop usability plans
• Experience in creating content and/or designing with compliance to WCAG guidelines
• Worked closely with product management and engineering, providing my design perspectives to help ensure a unified and cohesive experience across the organisation ecosystem and to solve user and business goals using the principles of Human-centered design, Design Thinking method during 3.6 years journey with Microsoft
• Participated in zero sprint at a very early stage of design to come up with diversified ideas within a specific time factor in agile environment.

UI / UX Designer

Mar 2013 - Mar 2014

Knowledge Matrix – Hyderabad

Responsible for creating UX Collaterals, Define UX Process, Heuristic Evaluations, Prototypes using Axure Software, Visual Design, Creation of Surveys, One-on-one Interviews etc., Involved in Contextual Inquiry, involved in Stakeholder meetings etc.,

Team Lead - UI Developer

Mar 2013 - Aug 2009

Winit - Hyderabad

• Responsible for building sophisticated dynamic XHTML/CSS web UIs and for acting as a consultant in application use and coding solutions
• Responsible for content creation, image editing and web optimization.
• Manual Testing of the Email & Newsletter templates in Enterprise Applications using built in test option with default values
• Cross Browser Compatibility Testing in IE, Mozilla, Chrome, Safari, etc.,
• Cross Email Client Rendering Tests by sending emails to different test mail accounts like Gmail, Yahoo!, MSN, Etc.,

UI Developer

August 2010 - October 2010

Nimble Technologies

• Manual Testing of the Email & Newsletter templates in Enterprise Applications using built in test option with default values
• Cross Browser Compatibility Testing in IE, Mozilla, Chrome, Safari, etc.,
• Cross Email Client Rendering Tests by sending emails to different test mail accounts like Gmail, Yahoo!, MSN, Etc.,